Strategy Consulting
Successful Campaigns Must be Multi-Talented
Successful viral campaigns interface with traditional advertising in a variety of ways. They have to reflect a given campaign's core teachings and values, enrich the universe it builds in consumer's minds, create expectations for brands and products and respect the timing of other advertising measures. At the same time, they must be more relevant to the consumer's everyday life than traditional advertising. After all, we want consumers to forward these containers to friends, colleagues and family!
DSG understands strategic consulting as a multi-faceted applied science. Helping with the creation of entire campaigns from scratch as much as with the seeding and spreading of existing content. Increasing the understanding of the laws of buzz is essential to DSG. We want our clients to be successful in creating relevant advertising as well as authentic, long-lived word-of-mouth for their brand.
