Strategic Consulting
Consumer driven communication: getting the consumer involved
DSG offers strategic consultation for the development of comprehensive campaigns as well as support for media diffusion in existing campaigns. Strategic consultation is essential for triggering convincing advertising-epidemics and for creating credible word-of-mouth propaganda for specific brands.
Our long-standing experience with consumer driven communication makes us a top choice when it comes to web 2.0 marketing applications. Our advisory staff is well-versed with regard to the possibilities and limitations of the viral form. And decisively: we know which do's to consider and which don'ts to avoid when integrating consumers into dialog-driven campaigns. DSG's collective know-how is available to agencies and customers whenever the need arises.
