Performance Measurement
Your viral campaign in numbers
At DSG there's more to measuring the success of a viral campaign than crunching viewer numbers. Making the success of your campaign visible is what our exclusive software OVT (Online Viral Tracking) does. OVT can determine the number of
users that viewed the content in its entirety. In addition DSG offers a
service called SNA (Social Network Analysis). This
service follows the footsteps of your campaign content into the depths of
blogs, chatrooms and forums to determine and document the reaction the campaign/your
product/your brand has been receiving on the web.
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| Online Viral Tracking ›› | Social Network Analysis ›› |
