Interactive Consumer Marketing
Viral communication...
...is all about creating a message, which has the innate capacity to spread on its own – very similar to a virus in the medical sense of the word: The notable difference being that viral communication cultivates positive effects. Viral communication is not only a key factor when it comes to promoting personal recommendations, but furthermore viral communication can spark off decisive debate and conversation in designated consumer circles. Viral communication is rapidly becoming an integral part of every day consumer life.
A genuine viral message combined with a sensibly co-ordinated seeding, virtually assures its own success: When online-content has the necessary substance to win over the consumer, the consumer willingly "passes it on" and takes an active role in "spreading the word". Messages are multiplied, targets diversified.
Successful viral campaigning takes the cultural specifics of the respective consumer group into consideration, as well as the mechanics and characteristics of the media channel being used.
What goes on in the minds of those we wish to reach? Which factors motivate
and move this particular group of people? Which media format best corresponds
with the content and the user? How can we locate and activate mavens and
multipliers?
We're looking forward to answering your questions!
