Kick-off for this support by the DSG will be the pre-conference "Viral Marketing & Word-of-Mouth Advertising" on May 8th in the Wiesbaden Dorint Sofitel Pallas Hotel. The lounge for dicussion on Web 2.0 heading the convention is for its makers and the industry and will be supported by the DSG by means of sponsoring as well as content-wise: After an introductory speech on the subject by CEO Martin Dräger and head of strategy, Markus Roder, the company presents one of three case studies on that day.

Within the scope of the convention days, on the 9th and 10th of May, Markus Roder from the Dialog Solutions GmbH will moreover hold a lecture on „Viral concepts for the start and development of a community“. The two-day convention program is centered around digital communities and their appeal from the industry’s perspective. The main focus is on the mechanisms of social communities on the internet, their development, their factors of success and their potential for the value chain of brands and products.

Hamburg, May 2007