Ad People Discover the Rumour Thing
The Reutlinger General-Anzeiger issue May 19th 2007 quotes scientists of the Tübingen University and viral marketing experts on the mechanisms of personal product recommendations.
Located close by the virus research team of the Tübingen University, the Reutlinger General-Anzeiger picked up on the topic of viral marketing and interviewed amonst others Dialog Solutions Head of Strategy Markus Roder.
›› download the complete article here as a PDF.
