Viral Marketing Fuels Communities

On Adzine.de in May Markus Roder, Head of Strategy at Dialog Solutions GmbH and speaker at the Community SUMMIT 2007, answers to questions on brand communities.

In the interview with Adzine.de the viral expert outlines how companies can employ a community for their brand and at the same time offer users valuable topics and true exchange.

›› find an abstract of the article here.

‹‹ back