Ex and Gone
The mean & clean solution for pets
With the film clips of the "pet-solution"
campaign the animal protection association
A woman watches the planes in the sky from her balcony then glances over to her dog with resignation, a man comes home with groceries in his arm, where he finds his dog besides a wet stain on the carpet. "Petsolution.de" promises zo help in both spots. On the website the user is to learn of a sick service, which professionally disposes of unwanted pet – it seems...
Upon clicking on a menue button the terrible suspicion is being dissolved:
The shocking service provider is a fake, the landing page to raise awareness
for the innumerable abandoned and disposed off pets in Germany. The ambigious
idea goes back to the Berlin-based creatives of the advertising agency Jung
von Matt/Spree, who produced it for
›› download one of the spots here...
User identifying with the campaign can show it off with the t-shirts by NOAH e.V.
