Getting Virulent and Staying that Way
Films, urban legends and communities
"The interesting part is, that it's not the extraordinary products which kick off the mechanisms of an epidemic and cause a hype."
Under the category "entrepreneurs and their business ideas" on the interview blog, Martin Dräger, CEO of the Dialog Solutions GmbH, talks about the less known aspects of epidemic advertising and the DSG.
›› please read the complete interview here...
