Vico Research Consulting has presented a workshop titled 'From Consumer Research in the Web 2.0 World to New Ways of Addressing People' on 11. September 2007, at the University of Hohenheim in Stuttgart. The workshop focused on On-Line Customer Research and on how to use the gathered information to communicate effectively. VICO invited Marketing leaders interested to an open dialoge. Markus Roder, Director of Strategy, Dialog Solutions GmbH (DSG) spoke about the potential of Viral Marketing. Jörg Blumtritt, Head of Community Research with Burda, spoke about new approaches for the smallest target groups and Steffen Schulik, CEO of the BBDO Campaign GmbH, referred on campaign organization using Web 2.0 data.

Hamburg, 10. September 2007

›› Please find the workshop agenda for download here