TV for the Greatest People in the World is what German actor Jürgen Vogel promises at the end of DMAX's latest Online-Clip. Viral Agency DSG Media began seeding this jewel of irony since the beginning of November on key Internet nodes and is already experiencing a substantial dynamic spread.

With lots of attention to detail, the film uses Vogel's heroic praise of the male gender as a counterpoint to a stream of antiquated images of male power and posing symbols.

The result is a balance of actual male enthusiasm with machismo and some well-placed tongue-in-cheek self-deprecation. It is safe to assume that DMAX's target group will immensely enjoy the film and forward it to friends and colleagues.

To create special appeal for the clip seeds, DSG places them on websites, portals and forums that appeal to the male hunter and gatherer instinct. The ultimate goal of the below-the-line campaign is the generation of recognition and brand awareness for DMAX.

Hamburg, 16th November 2007

›› please view the clip here