In line with this year's specialized conference and trade fair Connections Europe in Berlin's Hotel Adlon, Markus Roder talks about scenarios in the development of viral communication within the next five years: Future-Forward to 2012 is the motto of the plenary taking place on December 6, 2007 at 12.15 PM. With him in the plenary are Prof. Dr. Sahin Albayrak, director of the research tank DAI-Labor at Technical University Berlin as well as Dr. Alexander Tettenborn, expert for broadcasting and media affairs at the German Federal Ministry of Economics and Technology (BMWi). What will our communication be like in 2012? Which innovations and formats will be standard, which will belong to the past? To dicuss these questions the US-conference committee Parks Associates has invited experts for digital lifestyle. Markus Roder throws light upon the future of viral (and digital) communication refering to technologically advanced solutions, trends in terms of formats and the human factor – a psychological perspective on the consumer.

Hamburg, 05th of December 2007

›› please find the conference agenda here