It started with an invitation by the specialized press magazine Horizont. End of November, three experts for new marketing strategies met in the Dorint Sofitel at Alter Wall, in Hamburg's Old Business District. With view on the canal water they discussed brands from a business 3.0 perspective: Cem Basman, blogger and owner of Basman Consulting, Markus Roder, Head of Strategy at DSG and Dominic Veken, CEO of the German advertising agency Kolle Rebbe.

The two-pages long interview can be found printed on paper in the isssue No. 49 of Horizont from December 6, 2007. As perfect part of the new communication business, extracts of the talk on brands and advertising can also be found on Horizont’s blog off the record as well as on Cem Basman’s blog Sprechblase.

Hamburg, 07th of December 2007

›› please find the complete interview here