Advertising 2.0: Backlight on Budget and Strategy
media spectrum throws light upon challenges of viral communication with experts' comments
In its December issue the specialized press magazine media spectrum takes a closer look at Trends in Viral Marketing, with contributions by creatives and strategic experts of this discipline. In addition to DSG's Markus Roder, Head of Strategy, the article also quotes Christian Wilfer, project manager at DSG and author of the blog ViralMarketing.de. Together with other German players in the field of viral camapaigning, they highlight the special characteristics of the much-acclaimed media solution for marketing executives.
Hamburg, 17th of December 2007
›› please find the complete article here






