The latest print and online issue 1/08 of the marketing publication OnetoOne presents the work of DSG in a feature on viral communication. Based on an interview with CEO Martin Dräger, the article highlights the premises for succesful campaigns on the internet, campaigns that turn into infectuous epidemics, like the latest DSG ad piece, the „hammer juggler“, released in fall of 2007 for OBI.

Hamburg, 2nd of January 2008

›› please find the complete print feature here