Online Viral Tracking (OVT)
Measuring diffusion and web-perception
Conclusive documentation makes campaign success transparent and evident
for businesses and media-agencies.
Viewer numerics say very little about how well a given clip was received online. Using a unique documentation system OVT, DSG provides valuable information and insight to the extent of reception, adoption and interaction with specific brand messages.
OVT captures and registers
- how many viewers interacted with viral content.
- how many viewers visited the campaign site after watching the viral container.
- geographical user data.
- which portal, weblog or email was used to distribute viral content.
- which transfer coefficients (multipliers and mavens) were involved.
- whether or not the viral container was viewed in its entirety.
- when the viral content was viewed.
Additionally our SNA (Social Network Analysis) allows for a qualitative assessment of consumer interaction with the diffused media content.
