Strategic diffusion of viral content
Online messages will eventually find their way…
But will your message be far-reaching and more importantly, will it find a way to infect a larger audience? In today's mass online market a well conceived leadoff media diffusion strategy is often decisive. In a process called "seeding" campaign content is placed on widely used and credible network hubs such as forums, communities and social network portals. Professional seeding is a crucial in helping a campaign reach the so-called tipping point, the point where media diffusion reaches a critical mass of users. The reason for this is simple: key multipliers and mavens populate these network hubs and play an integral part in turning a viral message into a full-blown media epidemic..
DSG specializes in developing and fine-tuning media diffusion strategies. This includes sensibly timed seedings that are tailored-to-fit the varying user types active on a wide range of different platforms and forums. All strategies are implemented using our highly efficient network of long-standing national and international partners.
DSG offers a modular seeding concept that consists of several stages. Ideally, seeding phases are attuned and coordinated from the outset, though they can be booked individually.
