Social Network Analysis (SNA)
What are consumers saying?
In today's 2.0 mediascape few messages are left without commentary - especially those that are strategically designed to be passed on willingly. Our specific SNA framework enables precise filtering and processing of comments and opinions regarding campaigns and products - without altering or distorting the consumer's point of view.
Qualitative factors of success
DSG’s Social Network Analysis follows the digital footsteps of your campaign
web wide: Using a wide array of web-tools such as trackbacks, social bookmarks and
tags authentic commentary can be captured. With these tools brand-related
dialog and activity in blogs forums and communities can be monitored consistently.
Ultimately, SNA provides the answers to the following questions
- How was the campaign discussed? Where was the campaign discussed?
- How many users displayed in-depth involvement with the product or service?
- Was the content adapted or sampled?
- What is the perceived essence of the communicated message?
- Which critical voices resonate relevantly for the brand or product?
- Are "brand or product evangelists" emerging?
