About DSG
Our recommended marketing strategy? Recommendation!
The year 2002 saw Martin Dräger venturing forward from the nexus of internet projects, advertising and film production, onto a new path of communication
- viral marketing. A lot has happened since our first viral brand-campaigning footsteps.
Today the DSG Team numbers an even dozen and operates from the premises of a former piano and grand-piano manufacturer. DSG Consulting has developed integrated campaign strategies for well-known customers like AEG, Premiere, debitel, OBI and numerous top agencies (Jung von Matt, BBDO, Weiden & Kennedy).
DSG Media specializes in the strategic circulation of viral containers within a complex seeding-network, the enhancement of media-player formats and the tracking of "brand epidemics".
The DSG Team draws inspiration and knowledge from the fields of consumer psychology, marketing and conceptual design. Building on these strengths DSG is committed to the continual enhancement and development of viral content ideally suited to induce word-of-mouth propaganda for brands and products. At DSG we are driven to taking the viral approach to the next level by paving the way for integrated recommendation marketing in all business sectors.
