Workshops
Learning by doing
DSG offers media-agencies and businesses three different thematic workshops to:
- improve the strategic planning and implementation of viral-marketing campaigns.
- gain quick and easy access to knowledge and practical insight from the field of word-of-mouth marketing.
VM-Workshop: Strategies and Techniques
A single day workshop led by one of our experts offers select viral marketing know-how from a theoretical vantage point. This workshop's key insights and findings can be applied intuitively and easily to existing projects.
VM-Workshop: Goal-oriented Creation
A single day workshop that focuses on goal-oriented campaign creation. This workshop lays the foundation for the process of "thinking virally" by conveying the key concepts and mechanics of viral communication that are paramount to boosting sales and improving brand position. The workshop covers essential neuropsychological and memetic triggers and the roles they play in successful conceptual design for viral branding campaigns.
Workshop: Word-of-Mouth-Marketing
This workshop recognizes the increasing significance of word-of-mouth marketing for progressive business strategies. DSG offers a comprehensive guide to word-of-mouth-marketing, ranging from key themes and ideas to numerous practical applications and case studies. Currently word-of-mouth is becoming one of the most important, effective and morally viable approaches in marketing.
The workshop focuses on identifying
- the right people to activate for your brand or product (evangelists and mavens).
- the proper tools that allow for more word-of-mouth-marketing efficiency.
- the right topics to talk about and how to get your business in on the conversation.
